opening a coffee shop ?

If you're thinking of opening your own coffee shop then you need to know what the top business mistakes startup businesses make. Mistake 2 â€" No Marketing Plan

Once you have your business set up and have your USP, that’s just the first step in the battle. Unless you’re situated in the middle of a busy intersection that gets tons of traffic each day, you’re not going to just have people come into your place. You need a marketing plan to attract customers. Sadly, many people who just start a business have no marketing plan. They just open their doors and hope for the best.

This isn’t going to cut it.

There is no one plan that is going to work for every business. For example, if you are located in a city that has a huge mass transit subway system, you probably will want to have ads put up in the subway cars. Conversely, if you are in a city where there is little mass transit, if any at all, you’ll want to concentrate more on billboards, local newspapers and radio and TV.

Another part of your marketing plan is what segment of the population you’re going to target. Let’s say you’re opening up that coffee shop. Do you want it to appeal to families, kids, older folks, the 80s generation, or who? You want to tailor your marketing to that demographic. Otherwise, if you have a message that is not connecting with the people you want to target or is not reaching those people, you are losing business.

Some Final Words

While I’ve gone over the top 10 ways that businesses fail upon startup, the truth is, this report only scratches the surface. However, if you want to get more information that will be of tremendous help to you, I strongly suggest you pick up the book below. It is specifically made for people looking to open up a coffee shop. Truth is, it’s about the only one I’ve seen on the subject and it’s excellent. It will cover everything that you will need to know to do this right from the start.