SEO optimization has gone beyond on-page activities because what the webmaster does off-page still goes a long way in determining how relevant his or her website will be on various search engines. Such activities such as using proper title tags, applying the appropriate keywords and key phrases frequencies, proper headings e.t.c are all on-page related.
Many web masters aren't aware that they should be monitoring their web sites on a consistence basis. Some of the things to be monitored includes but not limited to search engine crawl errors, duplicate page titles, and broken links. You would agree with me that it is going to be tiresome if one is to start monitoring these on a daily basis simply because he or she wants his or her website to be ranked well. Bingo and Yahoo offers some of the easiest free site monitoring tools any webmaster can use to effectively detect any problem with his or her site without much stress. The most adequate search engine tool you can do to do much more than simply monitoring your website for any defects is the Google Webmaster Tool.
Some of the errors or problems mentioned below aren't deadly because they will not stop your site from running or being active but they may prove fatal to your business because your site may rank quite low if it is going to be ranked at all. Using webmaster Tools will help you detect when top search queries that have returned paged from your site, if you site is indexed and when, the actual number of internal link to your site and those sites you link out to, the commonest keywords found by Google while their crawling your site.
Webmaster Tools offers you the opportunity of knowing some relevant list of links to non-existing pages or documents. This is always vital information for the webmaster because it will help him or her to be conscious of how user-friendly his or her site is. Robots.txt files restrict some specified directories from being crawled and you can also check up the web addresses. Without monitoring your site, you may not know that you mistakenly over-specify some pages using robot.txt files and thereby preventing the search engines from these pages of your website.
Checking how many of the pages of your website that is indexed is one of the reasons of using web monitoring tools. This is simply done by submitting a sitemap file where all your pages are listed and all the information regarding how or when each page is indexed or otherwise would readily be available.
The fact that you can also get information regarding how fast or how long your site take to open or download if another big plus for the website monitoring tools. Some of these elements are not as vital as the others but there are all very useful and easy to correct. Webmaster Tools is a unique platform where any webmaster will get relevant information about their site's performance in one box.
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