Sunday, 21 March 2010

Backlinks what are they and how to use them !

Free - quality - back links is just another SEO myth. If you can't afford investing money you must consider investing time and effort.

Exposing good content to an info-hungry audience takes time for building momentum, thus a sustained presence in the social environment of your niche is mandatory.

The best strategy for generating exposure for your site is to abandon back link chase and concentrate on publishing quality blocks of content, informational products or just a well optimized cool new site to mark your presence online.

Instead of concentrating on those clasic link resources, try some new alternatives, such as:

1. Different platforms to syndicate content to

2. Indirect methods for creating back links on other topic related web projects

3. Social media as a link provider

1. Expanding Content Syndication Practice

Targeting relevant link sources is one thing, but convincing the other part to take positive action by implementing your link is a total new battle you must win.

A good approach to publish your content on other related websites is by simply making your writing services available towards the webmaster; this is where you express your intention to produce a unique piece of content tailored on that targeted website's topic.

To prove your expertise, consider rendering a fragment of the future article. This shouldn't be a discarded advice due to the fact that today's web content is ninety percent repackaged information.

If you lack the qualities for producing a block buster article, but still have a solid understanding of your market, consider hiring a ghost writer to put your thoughts in print.

Lack inspiration or just want to exploit your existing work? Give it a thorough rewrite. This way you promote your writings to new readers and further enhance the site's relevancy due to keyword variation.

Article and press release directories should remain on your list of content destinations. The reason why I suggest supplementing them with topic related sites is because with some ADs, approving and indexing your content by SEs takes up to 2 weeks.

Plus, working with private blogs you enjoy a certain doze of exclusivity, a rare commodity for directories with hundreds of registered writers.

I highly recommend making sure you target well positioned sites. Check their Alexa rankings and authority (PageRank) before contacting them.

Tip. One of the easiest way to find the best sites and directories to publish your content is by tracking established authors and get your content on the same sites; that's called picky backing on their resources.

2. Making testimonials for free back links

Testimonials are almost invariably followed by a back link. If you happen not to receive this small bribe, simply take back your praiseworthy comment.

Also testimonials can be translated in reciprocal promotion within an established marketing partnership.

All time, be sincere in your appraise because promoting junk products could hurt your credibility.

Just stick with products that you personally use.

3. Social Media Platforms and Hub Pages

Another great source of back links is the social interaction and bookmarking sites. From the wide offer it's best to stick with the top rated platforms like Digg, StumbleUpon, Delicious, and Reddit, Facebook and Twitter.

The top social bookmarking platforms have strict rules regarding abusive behavior, but this benefits you in terms of fast indexing by search engines and link juice or authority as they're well regarded by Google, Yahoo and MSN.

Two very powerful, content driven social platforms to be used are HubPages and Squidoo.

As a matter of fact, if you're just launching a new website and want to promote it through innovative, quality content, you should publish some pieces - or rewritten versions - on these two platforms, as the chances of getting in the first five positions in Google's SERPs are much higher then with your young website. If you're thinking to use private social bookmarking projects powered by open source software like Pligg and Ning, don't waste your time. It takes forever for them to get indexed and even when they do, they maintain rankings.

If you're using submission software, filter out these types of platforms and focus on only the established services mentioned above.

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