Thursday, 18 February 2010

Do any video marketing yet ?

Video Marketing has turned out to be the most productive way to get a word out about anything. Your carefully-crafted marketing efforts can be dramatically increased with the incredible exposure available to your growing business through video distribution and video sharing sites including, among others, Youtube. Video marketing works so well because it basically helps invoke interest in the product and keeps the viewer fixed. Viewers become more fully immersed in video advertisements in a way that is unlike other forms of marketing since they are not only seeing the message, but also hearing it. Making video marketing as compelling as possible for your viewers will be easier with the following two tips. Affiliate Millionaire Review

Feedback and testimonials for your video are important.

Lead capture is one of the most significant aspects of online marketing; you need to get as many peoples contact information as possible. Once you build up an extensive possible customer list, you can go about selling your product. Getting this information is the biggest struggle; once you have it, everything else will fall into place. One easy way to capture the basic contact info (names and email addresses) of your customers is a video squeeze page, which limits how much information your customers can access without signing in. Once you have this information, the selling begins; you can keep each subscriber up to date with offers, deals and new products. Make this page as short as you can without leaving out any important information. Opt-in forms should be located on a page short enough that scrolling is not required. The use of bullet points help you highlight everything you really want them to see. Just try to be straightforward with your video and keep a professional approach. Not everybody wants to read a lot of information, so having a video on your lead capture page that quickly tells them everything they need to know can be a huge benefit.

Sales Letters - Video Added Equals Value Added

Long sales copies are considered more effective than shorter ones; however, it is a good idea to have both and allow people the choice. Anyone who is interested in looking into your product will obviously try to gauge as much info as possible before they take the plunge. A video introduction to your sales letter is a fantastic way to lead the visitor into the well-written text necessary to sell them on your product. Apart from that you can also introduce short video clips under various sub-headlines, making the page less chunky and giving a clear idea to the visitor about what you want to convey. Nobody likes being bombarded by sales pitches; the best method to use is explain the benefits of your product in an honest manner. That means you'll want your videos to be geared toward the benefits, as well as giving your visitors plenty of reasons to buy. Affiliate Millionaire

Already the Internet video market is highly competitive, and the competition will only grow as the market expands. It is in your best interest to get in early and secure your audience share. Including videos as an integral part of your marketing efforts will broaden your reach and make it easier for you to know where you're going. It pays to remember that the goal of marketing is to increase your business while leveraging your efforts; Internet marketing's goal includes varied ways to target your market.

No comments:

Post a Comment